professional marketer

grow your brand with expert marketing.

Check out my profile on the Portland Business Journal: People on the Move.

curriculum vitae

software 

professional
Salesforce/CRM(s)                     
Website Developer/Coding                           
Adobe Creative Suite             
Google AdWords/PPC Advertising                           Google Analytics                                                      
Workflows
Marketing Automation
UI/UX
ERP/OSS
Video Production
Graphic Design
Metrics/KPIs
Marketing Plans/Budgets/Strategy
​Leadership/Training/Class and Courses               
Recruiting/Training               
Technical Writing                   
Events/Podcasts/Webinars/Magazines    
Department Management    
Interpersonal Skills                
Communication                      
Analytics/Troubleshooting      
Technology/Software
Design, Advertising and PR
​Marketing Department Development/Building

overview

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• Master’s degree
• Technology/software expert
• Marketing/branding expert
• Builder of marketing departments
• Marketing training one on one / classes and presentations
Portland Tribune
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what my recommendation
letters say

She has managed all of our online networking strategies, including website development and maintenance, creation of content… [She] has been instrumental in the management of online activities. She has tremendous organizational skills and has managed the administration “back office” for scores of national conferences. – Jeff Babener (Owner – of Babener & Associates Law Office.)

She has a superb understanding of people, her manner is professional and her follow-up outstanding. – Vica Elliot (Office Manager at Babener & Associates)

Charity has an exemplary record here at the college and is truly one of the most promising students I have worked with in my 7 years as Program Director… Her keen mind and ability to explain difficult concepts as well as her experience online make her a true asset. I strongly recommend her. – Tracy M. Caldwell (Program Director at Excelsior College)

[She is] energetics and ambitious… her ability to find, and forge a personal connection with, the subjects she has written about is special. This gift would be invaluable to anyone seeking a career in business… These qualities are rare and greatly appreciated by those that work with, and around, her. I have little doubt that Mrs. Prater will do well in whatever profession she chooses, and would highly recommend her for employment by others. – Harris Matarazzo (Owner of Matarazzo Law Firm and Colleague)

Education

Master of Arts in Liberal Studies
8/20/2010-6/15/2012 (GPA 4.0)

Bachelor of Science in Liberal Studies
10/19/2007-8/20/2010

Associate in Science in Liberal Arts
10/19/2007

Excelsior College
Albany, NY

google marketing cert.
​ASPE R.O.I. Online
Portland, OR
07/2012​

Salesforce Admin
01/12/2017

View my Unofficial Transcripts.

Certifications

Salesforce Admin
and
Google Marketing Bootcamp, ASPE R.O.I Online

my character traits

Integrity: I believe that you are your reputation. I’ve built my professional reputation on integrity without even realizing it. I simply am. As it turns out, many employers seek professionals with integrity and I have gotten far from just simply being a good and honest human being.
 
Professionalism: For me, this covers a broad range of qualities, from teamwork to leadership, to interpersonal skills to clear communication. It’s really important for me to be able to communicate with others. I have found in my professional career that being able to work well with others, clearly communicate with clients to meet their needs, and to positively lead a team successfully requires professionalism. Being a successful leader requires the respect of your staff.
 
Loyalty: I too respect those whom I report to and enjoy helping them achieve success. It is a lot of work to learn a new position, understand a new workplace and how it operates, and to absorb the new personalities in the office. I pride myself on being loyal to my company, which includes being reliable, punctual, setting an example, and leading through motivation. I also think that it’s important for co-workers to trust one another, as well as me.

contact me / learn more

    Contact Charity

 resume 

(Print version was last updated July 2018.)

resume & experience

I'm a full stack Marketing Director, who builds marketing departments (four thus far across four industries: software, non-profit, real estate, and legal) and assist real estate agents and small businesses with their marketing plans.

What does "full stack" mean? That means that over the past 16 years, I've done everything from journalist to podcasts, to building marketing departments and marketing plans, to advanced Google AdWords and Facebook PPC ad campaigns. I'm experienced in all marketing channels.
 
Work History

Marketing Director
LINBIT (DRBD)
November 2018 - September 2019
I worked as the marketing director for LINBIT, helping the global marketing team define and produce outcomes and expectations for the LINBIT DRBD and LINSTOR products and brand.

NW Oregon/SW Washington Marketing Manager
Cascade Sotheby's International Realty
January 2018 - July 2018 
Build and run the NW Oregon and SW Washington marketing department for Cascade Sotheby's. As the Marketing Manager, my main initiatives were to:

1. Build and develop the marketing department for NW Oregon, SW Washington, and the Oregon coast.
2. Develop, launch, implement, and scale a digital marketing program to be scaled across all CSIR broker/agents.
3. Create the corporate digital marketing plan in the effort to increase leads, conversions and brand awareness regionally.
4. Create one on one and classroom training presentations for brokers with the goals of teaching them how to build, develop and launch their digital marketing campaigning, which includes everything from PPC, lead generation and warmth to FB advertising, to social media marketing to email marketing, to one-click workflows for lead generation.

Marketing Manager
SBI Software
April 2015 - January 2018
- Manage the marketing department; including organizing and implementing short and long-term goals with the marketing team​
- Developing, writing, designing, implementing marketing campaigns 
- Responsible for designing/executing creative and professional marketing material consistent with SBI brand strategy and sales efforts 
- Focusing not only on marketing design and/or generating sales, but also being an active partner in the growth of the company
- Manage social media marketing, email marketing campaigns, newsletters​
- Photoshop, Illustrator, and/or In-Design, and all Creative Suite
- Relevant and detailed layer naming compositions 
- Proficient on image / canvas sizing conventions for digital and print media 
- High quality competence with page layout/image manipulation 
- Generation of digital booklets for 8.5 x 11 printouts
- HTML/CSS editing and design & Wordpress (website development and maintenance)
- Responsible for the redesign and development of the mobile-friendly website and sister sites for various target markets.
- Write HTML/CSS and layered email broadcasts to use in online CRM Tool
- Analytics, data, reporting, AdWords
- Advertising marketing: design, writing, tracking, reporting, qualifying

Corporate and Donor Relations Manager/Digital Marketing Strategist/Account Manager
American Tinnitus Association (ATA)
September 14, 2016-March 13, 2017
Responsible for building and optimizing the member/donor experience as well as leading the organizational effort to build innovative technology-oriented engagement. I'm involved in planning, developing and executing of digital strategies and campaigns across all digital touch-points.
  • Nourish our corporate members and donors while also building relationships with the tinnitus community at large. 
  • Manage Salesforce CRM database, software upgrades and efficiency, and integration with Drupal; Drupal web development
  • Lead digital marketing efforts designed to drive traffic to the website, social media channels and generally increase visibility.
  • Coordinate eblasts, surveys, donor campaigns as well as monitor, measure and analyze campaign performance analytics.
  • Work closely with the database team to ensure activity is properly fulfilled, accounted for and reported in the contacts database to ensure updated and accurate information and personalization for all communications.
  • Act as liaison with the IT vendor team to update the website and coordinate the integration between the website and the database.
  • Daily post information relevant to the membership or visitors to the website, monitoring the messaging to ensure that the external messages are consistent across all digital channels and that they follow the guidelines and policies of the association.
  • Support web-based activities, public relations and social media relative to webinars, conferences, fundraising events and support groups. 
  • Establish relationships with researchers, organizations, universities, government agencies and other credible sources for cutting edge releases of information across digital channels.
  • Lead the generation of online content that engages audience segments and leads to measurable action. Decide who, where, and when to disseminate.
  • Assist staff with digital communications, website and database technology, social media, print communications and other programmatic projects as necessary.
  • Manage all media contacts and relationships.

Marketing Director
Babener & Associates
February 14, 2004 - Present 
  • Manage Teams: project management; assigning tasks and working within a budget
  • Developed and organized the marketing department and staff
  • Experience in team management/leadership and training of new employees, as well as employee relations and conflict resolution
  • Manage the marketing campaigns, direct marketing email programs, and CRM database
  • Communicate with potential clients and clients, vendors, media inquiries
  • Responsible for all public relations related to the firm
  • Manage SEO and website analytics and maintain our social media presence, videos, blogs
  • Design, manage, build of the new site: www.mlmlegal.com: Content marketing, CMS
  • Host and Event Organizer of tri-annual conferences of upwards of 200 attendees & speakers
  • Market, plan, present, and organize all of our conferences and vendor shows
  • Advance technical writing skills: communicating/developing informal marketing reports/plans
  • Experience in integrated marketing communications and promotion of products/services
  • Conditioned to communicate precisely and accurately for legal reasons
  • And, generally responsibility for all areas of law firm marketing and online presence

recommendation letters

The following recommendation letters illustrate my integrity and character.
Recommendation Letter from Jeff Babener, Owner at Babener & Associates (Current employer)
Recommendation Letter from Vica Elliot, Office Manager at Babener & Associates (Current employer)
Recommendation Letter from Harris Matarazzo, Owner of Matarazzo Law Office and Colleague
Recommendation Letter from Tracy Caldwell, Mentor and Professor at Excelsior College