Learn how to advertise using Facebook Ads in one hour

Almost everyone is now using Facebook advertising for their business, but it's not as intuitive as you'd think. There's a lot that goes into placing ads on Facebook using the Facebook Ads Manager tool. 

You not only need to understand the basic concepts of Facebook advertising, like what a campaign structure is and how to choose one, but also how to create ads that are successful.

In this Facebook Advertising 101 course, I'll teach you everything you need to know about Facebook advertising and boosting for FREE.

This class will guide you through a one-hour presentation and the slide deck to follow along.

​Here's a brief overview of the Facebook Advertising 101 course curriculum: 

• How PPC advertising campaigns are structured and how you apply those structures when creating advertising campaigns online.
• How to run geo-targeted and behavioral campaigns, then create ads for your advertising.
• Step-by-step how-to create Facebook advertising campaigns from beginning to end.
• How Facebook boosting is different than Facebook advertising.
• Learn about Facebook campaign objectives. What do they all mean?! How to choose the right one for your advertising goals. 
• Custom audience targeting (including how to upload a .CSV file to target audiences).
• How to use geo-targeting.
• Helpful tips and tricks that will make your advertising more effective.
• Budgeting and ad spend - How much does it cost to run one ad on Facebook? What factors go into determining the cost?
• You’ll learn about bid strategy and bid cap.
• What factors go into determining the cost of your ad on Facebook.
• How to create an ad and how others are marketing their ads on Facebook successfully.
• How to structure your advertising campaigns for your industry/business.
• One on one coaching from a marketing expert - ask me and I will tell!
• I’m going to teach you everything you need to know about Facebook advertising, how PPC advertising is structured, and how to set up Facebook ad campaigns from beginning to end, with a lot more in between.

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1-Hour Course Video + Slide Deck 

Fill out the form below to receive your free Facebook Advertising 101 class, which includes the link to the one-hour video and a PDF of the slide deck.

Step by Step - Facebook Advertising 101

I'll walk you through setting up a Facebook ad from beginning to end. There are key points along the way in which I'll educate you. Such as, what's a campaign objective and how do you choose which one is right for your advertising goal?

Should you choose Awareness, Consideration, or Conversion? And why? What do they mean to the people who ultimately will see your ad?

How is online advertising (otherwise known as PPC - pay per click) structured and what does that mean to you when you're setting up your ad campaigns?

How do you navigate the Facebook Ads Manager console? What does each tab - Campaigns, Ad Sets, and Ads - do and how do you edit your final ads and view the analytics?

.We'll cover the difference between a Facebook boost and a Facebook Ad.

While building out your ad campaign, you'll be able to choose your targeting: geotargeting and detailed targeting. With geo-targeting, you can target whole cities, countries, zip codes, or exact addresses with as little as a 2 mile radius.

Did you know that you can also target lists of specific people (custom audiences) with a .CSV file? You can also use the Audiences tool if you're running multiple ads to make sure that your ads are not competing with themselves.

With detailed targeting, you have the option to choose your audience based on their behaviors, income, interests, employers/job titles, and so much more.

After we discuss the plethora of geotargeting and detailed targeting options, we'll discuss budget and schedule. What determines the cost of your Facebook ad? I'll show you 7 factors that play into the cost of your ad in the Facebook ad auction. 

We'll discuss your bid strategy and setting a bid cap.

Most importantly, we'll discuss what factors determine when Facebook chooses to show your ad so you can make the most successful ads on Facebook.

I'll show you how to create and write a compelling ad that will get you the most return on your investment and show you examples of other ads that are running successfully on Facebook right now.

And if you still need guidance, I am happy to walk you through a personal Facebook ad training session at $65/hour. To purchase a personal training session - of any kind -  click here. Thank you!