As a real estate broker, perhaps you have a website already (not to be confused with your brokerage site which your brokerage hosts) or perhaps you do not have a website yet.
Most brokerage websites limit your ability to perform any advertising or digital marketing. Brokerage websites mainly showcase you as one of their real estate agents (your bio), show off your current and sold listings, and have some contact information. Not much else to work with, right? A great bio doesn’t give you any momentum in digital marketing.
Now, you tell yourself: I want to make my online marketing FANTASTIC – MORE BUYERS, MORE SELLERS! But you don’t have a website. ☹
How are you going to showcase your listings? Make your blog attractive to the search engines? Send out email marketing and digital marketing pieces? Sell your properties through ads on Facebook or Google AdWords? Attract new buyers and sellers? Sell your listings and then get more listings to sell??
Maybe you’re happy with promoting your brokerage and your competition, other real estate agents? No. Of course not (my 4-year-old always says that, “Of course not!”).
You aren’t going to spend your money pushing traffic back to the brokerage website, right?! Your brokerage could have 50-2,000 other real estate agents on the same website. Are you paying for your marketing or your competition’s marketing?
This is why all successful real estate agents host and control their own websites and blogs.
Full-stack marketing director & website developer who now works as a marketing consultant for small businesses and real estate agents.