As a real estate broker, perhaps you have a website already (not to be confused with your brokerage site which your brokerage hosts) or perhaps you do not have a website yet.
Most brokerage websites limit your ability to perform any advertising or digital marketing. Brokerage websites mainly showcase you as one of their real estate agents (your bio), show off your current and sold listings, and have some contact information. Not much else to work with, right? A great bio doesn’t give you any momentum in digital marketing.
Now, you tell yourself: I want to make my online marketing FANTASTIC – MORE BUYERS, MORE SELLERS! But you don’t have a website. ☹
How are you going to showcase your listings? Make your blog attractive to the search engines? Send out email marketing and digital marketing pieces? Sell your properties through ads on Facebook or Google AdWords? Attract new buyers and sellers? Sell your listings and then get more listings to sell??
Maybe you’re happy with promoting your brokerage and your competition, other real estate agents? No. Of course not (my 4-year-old always says that, “Of course not!”).
You aren’t going to spend your money pushing traffic back to the brokerage website, right?! Your brokerage could have 50-2,000 other real estate agents on the same website. Are you paying for your marketing or your competition’s marketing?
This is why all successful real estate agents host and control their own websites and blogs.
Let's face it, not all Facebook business pages are running as well as they should be.
Most people post on their Facebook business pages without much thought as to how the post should look, what is said, with the correct uses of hashtags (#) and emoticons. Nor how often to post.
Knowing that, let's take a look at a few Facebook business pages that are doing it right! How they are generating engagement (likes, shares, etc.) from their posts, and how you can post similarly to give your social media marketing a boost! And, more importantly, increase conversions and produce leads!
3 Facebook Pages Posting Correctly
Anyone can do it right? Well, sure. But can they do it successfully? I've been running pay per click (PPC) campaigns across platforms like Google AdWords and Facebook for over 10 years. I've held courses, as well as trained clients on Facebook Ads Manager and Business Manager in many different industries. In our one-hour virtual session, I'll teach you everything that you need to know to begin and improve your advertising on Facebook. This is a one-hour session that is personalized for you and your marketing, all done via Zoom video conferencing. Only $65, for a limited time only.
Full-stack marketing director & website developer who now works as a marketing consultant for small businesses and real estate agents.