Let's face it, not all Facebook business pages are running as well as they should be.
Most people post on their Facebook business pages without much thought as to how the post should look, what is said, with the correct uses of hashtags (#) and emoticons. Nor how often to post.
Knowing that, let's take a look at a few Facebook business pages that are doing it right! How they are generating engagement (likes, shares, etc.) from their posts, and how you can post similarly to give your social media marketing a boost! And, more importantly, increase conversions and produce leads!
3 Facebook Pages Posting Correctly
1) Hashtags, Emoticons, Automated Marketing, Oh MY!
Right away, we can tell this is a #JustListed social media marketing campaign. This Las Vegas agent always uses a searchable hashtag first in his posts, i.e. #OpenHouse, #PriceReduced, etc.
What's a hashtag? It's a catchy link that is searchable via the social media platform or through search engines like Google. For example, if you click on this post's #JustListed link, you'll receive a list of similar posts using the same hashtag. It's an easy way to search large networks for specific content. If I were searching for new homes that have been #JustListed, I could search using that hashtag. There are hashtags that are completely made up, company-owned or brand-owned, and new ones are popping up all the time that "trend" or go viral.
Let's get back on track: Right next to that, he lists the major features of the home. In this case, it's a "Huge Lot" with "Pool & Spa!"
He never offers the price and location of the listing. You must click the link in order to get that information, which takes you through an automated workflow where you then fill out a form, receive a text, email, then phone call (from a real person)! That's some great marketing automation right there!
His final paragraph is a list of #Features of the home. In this case, RV parking, pool, great price. And notice that he's peppered the post throughout with lots of emoticons.
He always uploads at least five (5) photos to go along with his posts, from the most attractive to the least, but all good pictures.
What do I think they could have done different? There's probably just a bit too much going on in this post. It's enough to make your head spin!
For many people, it can be overwhelming to post with so much detail. Not to mention, social media posts should be posted one or more times per day (depending on the network). It's expected to be overwhelmed.
If you're not up for it, shoot me an email (firstname.lastname@example.org) and I'll do your posting for you at a consistent and great price!
2) Simplicity with Stunning Videography.
This listing was posted by an affiliate on behalf of one of their agents, which is clear from reading the post, but that's not what I'm interested in...
This post states right off "Call us today to make this beautiful home yours!" which is a direct call to action (CTA), telling viewers to act now!
Notice how simple this post is, stating a few of the homes great features and its address. The star attraction of this Facebook post, however, is the stunning video posted with it. If you have a video this good, don't hesitate one minute to use it in your marketing!
If you're not up to paying a fortune to have your logo and some features (or other language) placed over your video content, give me a call (503-309-1457). I can do it for you at a great rate!
What do I think they could have done different? A link would be helpful for visitors who would like to view more details about the listing!
3) Congratulating Your Clients! Recognition Pays.
Now you know how to use emoticons, hashtags, great videography, and call to actions. You've sold your property! Now congratulate your clients (get permission first, of course!).
This post not only pays praise to clients, but it uses a beautiful slideshow of great pictures of the sold property. Included in the post is a list of features of the property, a link to the story about the property that sold, its location, and a note of appreciation. This can be attractive to potential buyers of a similar property, similar property in the area, or neighbors who are interested in what the properties nearby are selling for and what they look like on the inside.
By showing your appreciation for your clients who purchased a property from you, you are also showing everyone how successful you are as well. It's a great way to market yourself without directly marketing yourself. Does that make sense?
What do I think they could have done different? I would cut down slightly on the amount of text in this post and also add a hashtag or an emoticon. It's always up to the brand and agent whether or not they want to include those items in their social media marketing. On some networks, such as Twitter and Instagram, hashtags are a necessity!
If you're not up to paying an enormous amount to create a slideshow, text me (503-309-1457)! I'll do it for you for a small, affordable fee!
What Have we Learned?
Full-stack marketing director & website developer who now works as a marketing consultant for small businesses and real estate agents.